‘The Hunger Games’ is the next film franchise with a Google promotion
LOS ANGELES — Are Google and Hollywood, like, an item now? Anyone else notice these two have been getting a lot cozier lately?
Several weeks after Christopher Nolan’s Interstellar became the first official movie website co-created by Google, Lionsgate has partnered with YouTube to promote The Hunger Games: Mockingjay – Part 1 with “District Voices,” the latest campaign from Google’s Art, Copy & Code incubator.
The five-part video series features different popular YouTube creators whose channel “aligns with a specific industry from one of the districts of Panem,” the companies said in announcing the project Monday. Each episode, shot at the YouTube Space LA facility in Playa Vista and around Los Angeles, is presented as programming from the Panem government’s official “Capitol TV,” spotlights life in one of the different districts.
A new video will drop each day this week, starting Monday at 4 p.m. ET with District 8, in which “Threadbanger” YouTube channel co-creators Rob Czar and Corinne Leigh will show the best uses of Peacekeeper armor. Other videos will feature Peacekeeper training, baking techniques from the grain-producing District 9 and segments on electricity generation and transportation.
It’s not the first time Hollywood has stopped by YouTube Space LA, which built an entire Godzilla set for its creators to play with earlier this year, and is currently hosting Halloween and horror-themed sets created by Guillermo Del Toro.
The Hunger Games: Mockingjay – Part 1 hit theaters worldwide on Nov. 21.
Read more: http://mashable.com/2014/10/20/the-hunger-games-is-the-next-film-franchise-with-a-google-promotion/
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