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Super PAC Ad Says Romney Doesn’t Care, But Implies Worse

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This new political ad from Priorities USA Action, an Obama-affiliated Super PAC, may be the most brutal ad yet from the 2012 presidential election.

Called “Understands,” the ad features the story of Joe Soptic, who claims he lost his job after Bain Capital, the financial services company for which Mitt Romney once served as CEO, shut down a plant where he worked.

Soptic lost his health insurance along with his job, meaning he couldn’t pay for his wife’s treatment when she was diagnosed with cancer. Soptic’s wife died as he stood by, helpless.

The seemingly implied message of the ad: Mitt Romney indirectly killed Soptic’s wife. Yikes.

That implication aside, the factual foundation of the ad is built on tenuous ground. As the Washington Post pointed out on Tuesday, Mitt Romney had left Bain Capital before Soptic’s plant closed. A representative of Priorities USA Action also told the Washington Post that “this is another in a series of ads that demonstrates how long it took for communities and individuals to recover from the closing of these businesses.”

Is this ad on target, or does it go too far? Share your thoughts in the comments.

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