Edward Norton Sings Karaoke, Crashes Plane in Bizarre Verizon Droid Ad
If there’s one takeaway from Verizon’s newest phone ad, it’s probably that Edward Norton needs to do more karaoke.
The actor stars in the Droid Maxx commercial that is a mini-movie about Norton’s adventure-packed 48 hours. He sings karaoke, meets a girl, crashes a plane and almost dies at the hands of a really creepy dude.
But thanks to his trusty phone, he remains unscathed — unless you count waking up in a morgue.
The commercial ends with the tagline “Whatever you do in 48 hours, Droid does,” referencing the phone’s impressive battery life. The ad also showcases Google’s hands-free commands in several scenes, most notably when Norton is tied up and hanging upside (a situation Verizon probably assumed we could all relate to?)
The spot aired on television Dec. 5, but was posted to YouTube a week prior. The video already has more than 9 million hits.
Verizon’s recruitment of A-lister Norton comes after Robert Downey Jr. starred in a similarly odd ad for the HTC One over the summer. That campaign didn’t seem to do much for HTC’s sales.
Now only one question remains: Could the Droid Maxx survive a fight club?
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Read more: http://mashable.com/2013/12/10/ed-norton-verizon-droid-ad/
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