How We Look at Online Ads

eyetracking-cropped

Top Banner Ad

Take a look at the next four slides. Which ad do you think will receive the most eyeballs?
Right Above Fold
Left Above Fold
Right Below Fold
Industry Average for Different Placements

If you want eyeballs — and who doesn’t — the best ad placement is on the left side above the fold. The worst is below the fold.
Ads Without Faces

Now let’s take a look at side ads — seen by 84% of people on the left and 74% of people on the right. Do you notice the two side ads without faces?
How Your Eyes See Ads Without Faces
Ads With Faces

What about the two side ads with Faces?
How Your Eyes See Ads With Faces
Industry Averages

The most successful ads, noticed by a full 100% of people, have faces. In order to make the most of your ad dollars, include people in your ad campaigns.