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These days, it’s not just print and television that secure dedicated campaigns — Instagram and Vine are getting them, too.

Earlier this week, Polo Ralph Lauren began rolling out a series of nine 15-second videos on Instagram as part of its “Polo Ralph Lauren Survival Guide.” As of Sunday, seven of the videos have rolled out, demonstrating, for example, how to pitch a tent (see below), how to start a fire and how to chill and uncork a bottle of champagne.

The videos aren’t practical guides, of course. Rather, they provide a backdrop to Polo Ralph Lauren’s cable-knit sweaters, down jackets and leather boots. A company spokesperson said they’re designed “to capture the essence of the new Polo collections — the Explorer’s Club and Country Gentleman,” collections that are both “rugged yet wearable.”

The entire campaign was shot and edited on an iPhone, according to the company. And judging by the image, below, it had an impressive iPhone rig to work with.

Although Ralph Lauren denied any connection, the videos remind us of Lowe’s wildly popular Fix in Six Vine campaign, which offers a series of home-improvement tips in six-second videos. (The campaign recently won Mashable‘s Best in Show award at The Mashies.)

Image: Polo Ralph Lauren

Read more: http://mashable.com/2013/10/13/polo-ralph-lauren-instagram/