My Z News

Internet Explorer and Nokia Make Your Party Playlists Interactive

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We’ve all been to a party or barbecue where the music is just awful. And of course, being the polite guest that you are, you can’t just unplug the host’s smartphone and swap yours in for a better playlist. On a quest to save your sanity and make the music at your next gathering more interactive, Internet Explorer and Nokia launched a new music platform called Mix Party, making playlist creation collaborative. Here’s how it works: The host of the party can open Mix Party on his Xbox using Internet Explorer. Although the host needs an Xbox with Xbox Live subscription, anyone with a smartphone can play along. First, download the accompanying smartphone app, which requires scanning a QR code to join the Mix Party. Then vote on which songs to play next. The service is free through the month of July, and at the end of the offer, you will be prompted to sign up for Nokia Music, an ad-free service that launched in September 2012, exclusive to Lumia smartphone users. The concept actually builds off Nokia Music, which lets you to download up to four one-hour music mixes. Users can upgrade to the platform’s unlimited access plan for $3.99 a month, which gives Mix Party users access to Nokia’s full library, so you can hear any song at your next gathering. Nokia has been creeping further into the music game over the past year. The mobile manufacturer has also built Nokia Mix Radio, a free service that lets you skip songs and save playlists for offline use (like when you’re underground on the subway). What creative ways do you manage playlists at parties? Let us know in the comments below. Image via Gilles Mingasson/Getty Images Read more: http://mashable.com/2013/07/02/nokia-mix-party/

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Internet Explorer Has a New Anime Heroine

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Microsoft’s new anime ad is the latest creative response to one of the biggest marketing challenges in tech: rebranding Internet Explorer. The browser, often the butt of jokes among would-be technorati despite its overwhelming global popularity, is presented as a bulwark against all kinds of Internet bad guys. You don’t need a degree in English Lit to grasp the symbolism here as the young heroine grabs a shield with a monogrammed “I” and is transformed into a warrior. The protagonist is, in fact, Inori Aizawa, the “official mascot of the Internet Explorer,” according to her Facebook Page. Aizawa is the latest attempt to reintroduce IE to the masses, following “Child of the 90s,” one of the top viral ads of this year so far. That ad appears to have helped IE hold on to 57.8% of worldwide market share, according to The Next Web. This isn’t the first time Microsoft has presented itself as a consumer advocate. Once sued by the Department of Justice over monopolistic behavior, the company has in recent years presented itself as a less evil alternative to Google via its “Scroogled” campaign. Image: Microsoft, YouTube Read more: http://mashable.com/2013/11/06/anime-internet-explorer-ad/

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