The Media Summit is just around the corner on Dec. 5, and we’re excited to announce the topics we’ll be focusing on this year. All sessions have themes of storytelling in the digital age, and we’ll be analyzing trends like big data, scalable video, global social media and more. Stay tuned for new speaker and session announcements daily. Ticket prices increase on Thanksgiving, so make sure to secure your spot early! The 2014 agenda Overview of Media and Marketing Trends for 2015 – Pete Cashmore, Founder and CEO of Mashable Conversation with Joanna Coles – Joanna Coles, Editor-In-Chief, Cosmopolitan Magazine Inspiring Change: Creating Viral Moments – Jason Harris, CEO and President of Mekanism; Kyle Lierman, Associate Director of Public Engagement of the White House Office of Public Engagement Talking About the Weather: Telling Extreme Weather and Climate Change Stories in the Digital Age – Andrew Freedman, Senior Climate Reporter of Mashable Worn Stories: Telling Tales Through Objects – Emily Spivack, Artist, Writer and Editor of Worn Stories; Paola Antonelli, Senior Curator and Director of R&D at MoMA of Architecture & Design Victory Over Video Woes: Creating Compelling Video Content That Scales Storytelling with the Real Piper and Larry from Orange is the New Black – Piper Kerman, Author of Orange is the New Black: My Year In a Women’s Prison; Larry Smith, Founder and Editor of Smith Magazine Storytelling Gets Visual with Imgur – Tim Hwang, Head of Special Initiatives of Imgur Conversation with Jill Abramson – Jill Abramson, Lecturer at Harvard War Stories: Covering Conflict and War in the Social Media Era – Louise Roug, Editor of Global News at Mashable; Brian Ries, Real-Time News Editor at Mashable; Emily Feldman, Journalist at Mashable The Power of Collaboration: Creators and Companies – Adam Block, President of Legacy Recordings of Sony Music Entertainment Data Driving the Next Wave of Powerful Media and Marketers – Chris Wiggins, Chief Data Scientist at the New York Times; Haile Owusu, Chief Data Scientist at Mashable Wha’ts Old is New Again: Lessons from Old Mediums for a New Age – Eileen Gittins, Founder and CEO of Blurb; Aaron Shapiro, CEO of Huge Media on Mobile – Jason Abbruzzese, Business Reporter at Mashable Online event registration for Mashable Media Summit: Formats of Creativity powered by Eventbrite Read more: http://mashable.com/2014/11/19/mashable-media-summit-agenda-2/
Looks like it’s game over for Jerry Lambert, the guy who played Sony PlayStation executive Kevin Butler in that brand’s ads over the past few years. Sony is suing Lambert, Bridgestone and production company Wildcat Creek over a misappropriation of the Butler character. Though the lawsuit is vague about the reasoning, a Sony rep told Kotaku that the suit was related to an ad for Bridgestone Tires that featured Lambert playing a Wii. Lambert’s presence in the ad was edited out after Sony filed the suit on Sept. 11. In the ad, which is shown above, Lambert plays a Bridgestone scientist who is “testing” the Wii for a promotion. Lambert had played Butler since 2009. His character was an executive at Sony who wryly responded to various “Dear PlayStation” letters. In the first ad, for instance, Butler batted away a rumor about PlayStation pricing by responding, “You can’t believe everything you read on the Internet. That’s how World War I got started.” To relive the campaign’s total eight and a half minutes of ads, see the video below. Read more: http://mashable.com/2012/10/09/sony-commercial-actor-sued-wii/
Google unveiled its new lineup of Nexus devices Monday, as well as the first video spot promoting them. The lineup includes a Nexus 4 smartphone, a 7-inch Nexus 7 tablet and a 10-inch Nexus 10 tablet. The one-minute ad, developed in collaboration with Boston-based ad agency Mullen, touts the devices’ educational — or rather explorative — capabilities. Various individuals are shown using the new Nexus devices to run voice and text-based searches, to navigate a street using augmented reality and to investigate a famous landmark (the Coliseum) via satellite imagery. The devices were scheduled to be unveiled at a press event in New York City Monday, which was cancelled on account of an impending storm. Google decided to go ahead with the announcement online. All three devices run Android 4.2, which Google describes as “a new flavor of Jelly Bean.” The Nexus 4 smartphone is priced at $299 for the 8GB version and $349 for the 16GB version (unlocked). The 7-inch Nexus 7 is priced at $199 for 16GB of storage, and $249 for 32GB; an HSPA+ version with 32GB of data is also available for $299. The 10-inch Nexus 10 tablet is available in a 16GB version for $399 and a 32GB for $499. Both tablets will be available beginning Nov. 13 in the U.S., UK, Australia, France, Canada, Spain, Germany and Japan. Google’s New Nexus Lineup Google Nexus 10 Starting at $399 (for 16GB), the Nexus 10 has an ultra-high-res 10-inch display, with a resolution of 2,560 x 1,600 — even more pixels than the Apple iPad. Google Now on the Nexus 10 Nexus 10, Back Nexus 4 Made by LG, the Nexus 4 costs $299 and runs Android 4.2, which includes new features like 360-degree panoramas and gesture typing. Clock on Nexus 4 Gesture Typing on Nexus 4 Updated Nexus 7 Google’s Nexus 7 tablet, which now starts at $199 for 16GB, is also getting an upgrade to Android 4.2. Gesture Typing on Nexus 7 Navigation on Nexus 7 Read more: http://mashable.com/2012/10/29/google-nexus-ad-video/
ESPN‘s long-running line of “This Is Sportscenter” ads take a whimsical and bizarre angle on the legendary show’s behind-the-scenes productions, imagining scenarios and backstories that, for all we know, could actually be true. They’ve produced some really funny spots over the years. But the latest offering — which purports to reveal that straight-laced NFL analyst John Clayton actually rocks a gnarly ponytail, head-bangs to Slayer and still lives with his mother — may be SportsCenter’s best ad yet. That was the chatter on the social web after the spot instantly started spreading in sports circles upon hitting YouTube Thursday morning — high praise considering the campaign’s hilarious history. So kudos to ESPN on another successful spot. But it may not match this ad from April, which showed why it actually sucks to be Michael Jordan. Read more: http://mashable.com/2012/09/06/sportscenter-john-clayton/
“Minecraft is a platform as much as it is a game,” writes Seth Porges in his recent story on Mashable about TeamCrafted, a supergroup of YouTube stars who have made names for themselves simply by playing the game. That platform has turned these guys into Internet celebrities with hundreds of thousands of Twitter followers and millions of YouTube subscribers. And as TeamCrafted grows, so too do the business opportunities. Today at 4 p.m. ET, Mashable will be joined by TeamCrafted members Jerome, Ryan and group manager Matt Michelsen in a live Hangout on Air to talk all things Minecraft, becoming YouTube stars and what the future holds for the group. Do you have questions for TeamCrafted? Share them in the comments below or tweet them using the hashtag #TeamCraftedChat. Read more: http://mashable.com/2014/03/07/minecraft-youtube-teamcrafted-hangout/
