My Z News

Is Your E-Mail Signature an Information Overshare?

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Here is a list of devices from which you, dear readers, claim to send emails: Commodore 64, carrier pigeon, homing pigeon, courier pigeon, fountain pen, rotary phone, hammer and chisel, tin can via the string network, typewriter, abacus, Apollo Guidance Computer, Atari, car phone, shoe phone, 1984 Samsung car phone, difference engine, Game Boy Color, IBM Selectric, pocket rocket, Remington SL3, souped-up TV remote, steam powered digital telegraph, TI-83 Plus, TI-89, toaster, UNIVAC, Coleco Adam computer, Moleskine notebook, Pony Express, Skynet, space-age phonograph and smoke signals. Phew. That’s a lot of retro. And a lot of Wikipediaing for the uninitiated. This data derives from Thursday’s request for edits to that line of text that phone companies so gauchely added to mobile emails: “Sent from my iPhone” and the like. I know I promised you a best-of list, but… Instead, I wrote you an essay breaking down the data! (Bum trade, sorry.) What really caught my attention is that people saw a basic grammar to iPhone signature witticisms. You put a single line of text in front of millions of people, and they start — en masse — to decompose it into playable components. Here’s the general form of the message (explicit stuff is in brackets): Apology/Location/Status [Communication] from [My] [Device] The surface content of the message is that you’re receiving a message from a device. But the type of device conveys an implicit status message, while the presence of the line provides an in-advance apology for any errors as well as an indication you’re mobile out there in the world (or at least not at your computer). Using this general form, we can create a loose taxonomy of the signature edits. (Yes, I know I’m taking this too seriously. Sent from a nerd in data heaven. Expect overthinking.) Sent from a rotary phone. Image: Alexis Madrigal Look, you can check for yourself (I’ve scrubbed the names and backstories): Image: Alexis Madrigal Most people only played with one of the elements. Obviously, the list at the top of this post shows people toying with the idea of the device itself, which (unintentionally or not) also changes the status message that gets delivered. They get all the other benefits of the line, but get to associate with a device that’s “more them.” Others liked to highlight the device’s “deviceness,” as in Nathan Tsoi’s “I typed my text above on a smallish quadrilateral of aluminosilicate glass, a task that would have been unimaginable to most people even a few short years ago. Mistakes are inevitable” or Marcus Himmel’s “Sent from a toy that has more computer power than all of NASA back in 1969 when it sent two astronauts to the moon” or Don D in Peoria’s, “Sent from the first great invention of the 21st century.” The other popular way to personalize the signature was to play with the implicit apology. These come in two flavors. The first is to actually apologize with words: Typed with big thumbs on small phone iPhone. […]

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The 10 Best Cell Phone Commercials Ever Made

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10 Best Cell Phone Commercials Ever Made Who’s Agitatin’ My Dots? (Nextel, 2006) From the grey-washed, slightly dystopian warehouse world of the meddlesome dot-agitators, to the casual intimidation of the cake-eater, this commercial features a wide variety of WTF, mixed with some concisely presented information on how former US wireless carrier Nextel could help your business with its GPS tracking solutions. This mix of humor with product education, a staple of advertising for decades, was something of a Nextel specialty during the short period of optimism following its merger with Sprint. And the cake-eating guy was on Night Court, so that’s awesome. Crime Deterrent (Sprint, 2006) Speaking of Sprint. This commercial debuted as a halftime spot during the 2006 Super Bowl, and its sudden violence would have seemed brutal if it weren’t so hilarious. The commercial does little to educate consumers about the benefits of Sprint products — not because they aren’t mentioned, but because everything that happens in the latter half of the spot instantly obliterates any memory of the first portion. Even so, this is a spot that stayed in people’s minds for years after its original air date. You (HTC, 2010) This commercial was part of a series of ads, HTC’s first real effort to establish itself in the minds of American consumers following years of manufacturing products for other brands. The “You” campaign employed a catchy remix of Nina Simone’ “Sinnerman” along with a congenial voiceover describing the various ways we’re all different, and how each of us needs a smartphone that suits our own unique needs. In the able hands of advertising firm Deutsch LA Inc., a concept that might have come off mawkish or saccharine instead became poignant, almost touching. It holds up even today, after two years of smartphone inundation, reminding us just how personal these devices can be despite their near-ubiquity. In all seriousness, this is probably my favorite technology ad of all time. Antennalope (Nextel, 2003) To shake off that sentimentality, let’s trek back to Nextel for the requisite early-21st-century absurdity. The company was rolling out its nationwide push-to-talk service at the time, and this was perhaps the most absurd of three similar ads “explaining” how Nextel, America’s only national iDEN provider, had achieved such a herculean task. Watching You, All The Time (T-Mobile USA, 2007) T-Mobile USA has for years been the struggling last-place contender in the American wireless market, but that unenviable position has resulted in some of the most aggressive marketing in the landscape. Often, that means T-Mobile ends up trying too hard. Some of its commercials come off either painfully un-funny or dull and expository. Here, though, the mix of blank-faced creepiness from the father, abject terror in the teenager and the memorable message that “being in someone’s [top] 5 [calling circle]” is quite a significant thing combine to make an ad that’s memorable for the right reasons. Butt Dialing (T-Mobile USA/RIM, 2009) This is one of those ads that’s recently enjoyed a slight internet renaissance due to […]

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