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Are Social Networks the Media Companies of the Future?

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While many traditional media companies continue to struggle, business is booming for the social media industry. With millions of users updating statuses, posting photos and sharing articles, these networks have become massive content hubs.

But how do you harness the best content and use it to engage the larger user base? How can useful news and information be created — or curated — from these communities? These are questions social networks are now working to answer by hiring editorial teams and, in effect, becoming the publishers of the future.

Today we’ll discuss how social networks are evolving their content strategies with Jessica Bennett, editorial director at Tumblr, and Daniel Roth, executive editor at LinkedIn, in a live Q&A on Google+. Tune in at 3 p.m. ET by viewing the video above.

Have questions or comments for Jessica and Dan? Join us in the Hangout on Mashable‘s Google+ page or tell us in the comments below.

Get Your Tickets to Mashable Media Summit

The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists.

Date: Friday, Nov. 2, 2012

Time: 10:00 a.m. – 5:00 p.m.

Location: The TimesCenter, 242 West 41st Street, New York, NY 10036

Tickets: Purchase tickets on Eventbrite.

A Look Back at Last Year’s Mashable Media Summit

Mashable Media Summit 2011

  1. The%2520importance%2520of%2520being%2520awesome

    Media Summit 2011

    The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.

  2. Media%2520summit%2520audience

    Media Summit 2011

    We had a packed house in attendance for this year’s Media Summit.

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    The Future of Social Media

    Pete Cashmore, founder and CEO of Mashable, speaks on the future of social media, its current landscape and what trends to expect for 2012.

  4. Media%2520summit%2520stage

    Media Summit 2011

    This year’s Media Summit was located at the Times Center in New York City.

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    Social Media Grows Up: The Evolving Role of Social Media in News Organizations

    Mashable‘s community manager Meghan Peters chats with Katie Rogers, social media manager at The Washington Post; Anthony De Rosa, social media editor at Reuters; and Drake Martinet, social media editor at AllThingsD.

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    Teaching – and Learning From – The Old Grey Lady

    Brian Stelter, a media reporter and blogger at The New York Times speaks at the Media Summit.

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    The Filter Bubble: How to Fix Content Curation

    Eli Pariser, author and chairman of the board at MoveOn.org, discusses how human editors and algorithms can work together to get users clicking on content that matters.

  8. What%2520facebook%2520new%2520features%2520mean%2520for%2520journalism

    What Facebook’s New Features Mean For Journalism

    Adam Ostrow, executive editor and senior vice president of content, Mashable speaks with Vadim Lavrusik, journalist program manager of Facebook, about how the social network’s new features can help journalists.

  9. Sports%2520illustrated%25202

    The Evolution of Sports Illustrated

    Sports Illustrated Group editor, Terry McDonell, talks about the magazine’s transition from print to digital with Mashable’s Editor in Chief Lance Ulanoff.

  10. Scrollmotion%25203

    From Tactile to Mobile

    Josh Koppel, co-founder and chief creative officer of ScrollMotion, speaks on the reinvention of content experience and engagement.

  11. Tvguide.com%25205

    TV Makes You Smarter

    Christy Tanner, TV Guide’s general manager and executive vice president, explains how technology is changing entertainment for better and for worse.

  12. Tvguide.com%25209

    TV Guide Audience

    A member of the audience asks TVGuide general manager and EVP Christy Tanner about technology’s changes to the entertainment industry.

  13. Bf5eab89

    Who Owns Your Identity?

    Mashable Senior Vice President Robyn Peterson speaks with Andy Mitchell, strategic partner of development at Facebook about how much of our identity is shared to third-party sites. Also on stage is Patrick Harding, CTO of Ping Identity, and Tim Dierks, senior vice president of engineering at Huffington Post.

  14. Bf5eab89

    Who Owns Your Identity?

    Mashable Senior Vice President Robyn Peterson speaks with Andy Mitchell, strategic partner of development at Facebook; Patrick Harding, CTO of Ping Identity; and Tim Dierks, senior vice president of engineering at Huffington Post about how much of our identity is shared to third-party sites.

  15. Like%2520a%2520virgin%25201

    Like A Virgin

    Tor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen. Here he is at age 14.

  16. Like%2520a%2520virgin%25202

    Like A Virgin

    Tor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen.

  17. Tony%2520haile%2520chartbeat%25205

    The Problem of Prediction

    Tony Haile, CEO of Chartbeat, discusses how real time data changes what you should be doing.

  18. Adam%2520ostrow%2520announcement%25202

    Mashable’s Big Announcement

    At Mashable Media Summit, we announced the Mashable Publisher Platform, a new editorially curated syndication experience that brings content from select publishers to our site.

  19. The%2520importance%2520of%2520being%2520awesome%25201

    The Importance of Being Awesome

    Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, covers from art and copy to arduinos and code, and how important it is to be awesome.

  20. You%2520will

    AT&T Brings 4G to NYC

    Larry Solomon, AT&T’s senior vice president of corporate communications, announced that 4G LTE will be coming to New York City.

  21. Media%2520summit%2520att

    AT&T

    Special thanks to our presenting sponsor, AT&T.

  22. Tech%2520one%2520on%2520one

    One on One

    Bloomberg TV anchor Emily Chang talks tech with Foursquare’s General Manager Evan Cohen.

  23. The%2520new%2520model%2520of%2520content%2520and%2520commerce%25202

    The New Model of Content and Commerce

    Lauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, founder and chief marketing officer of Gilt Groupe
; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.

  24. The%2520new%2520model%2520of%2520content%2520and%2520commerce

    The New Model of Content and Commerce

    Lauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, Founder and chief marketing officer of Gilt Groupe
; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.

  25. The%2520future%2520of%2520social%2520tv

    The Future of Social TV

    Mashable’s entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.

  26. The%2520future%2520of%2520social%2520tv%25202

    The Future of Social TV

    Mashable’s entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.

  27. The%2520future%2520of%2520social%2520tv%25201

    The Future of Social TV

    Mashable’s entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.

  28. Breaking%2520down%2520the%2520content%2520barriers%2520of%2520social%2520networks%25202

    Breaking Down Content Barriers

    Michael Lazerow, founder and CEO of Buddy Media talks about the rules of content that need to be changed for social media.

  29. 8d79269d

    Sponsors for the Mashable Media Summit 2011

  30. 0bfe5d71

    Getting Ready for the Post-Conference Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

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    Media Summit 2011 Reception

Read more: http://mashable.com/2012/10/25/social-networks-media-companies/

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