Are Social Networks the Media Companies of the Future?
While many traditional media companies continue to struggle, business is booming for the social media industry. With millions of users updating statuses, posting photos and sharing articles, these networks have become massive content hubs. But how do you harness the best content and use it to engage the larger user base? How can useful news and information be created — or curated — from these communities? These are questions social networks are now working to answer by hiring editorial teams and, in effect, becoming the publishers of the future. Today we’ll discuss how social networks are evolving their content strategies with Jessica Bennett, editorial director at Tumblr, and Daniel Roth, executive editor at LinkedIn, in a live Q&A on Google+. Tune in at 3 p.m. ET by viewing the video above. Have questions or comments for Jessica and Dan? Join us in the Hangout on Mashable‘s Google+ page or tell us in the comments below. Get Your Tickets to Mashable Media Summit The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists. Date: Friday, Nov. 2, 2012 Time: 10:00 a.m. – 5:00 p.m. Location: The TimesCenter, 242 West 41st Street, New York, NY 10036 Tickets: Purchase tickets on Eventbrite. A Look Back at Last Year’s Mashable Media Summit Mashable Media Summit 2011 Media Summit 2011 The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world. Media Summit 2011 We had a packed house in attendance for this year’s Media Summit. The Future of Social Media Pete Cashmore, founder and CEO of Mashable, speaks on the future of social media, its current landscape and what trends to expect for 2012. Media Summit 2011 This year’s Media Summit was located at the Times Center in New York City. Social Media Grows Up: The Evolving Role of Social Media in News Organizations Mashable‘s community manager Meghan Peters chats with Katie Rogers, social media manager at The Washington Post; Anthony De Rosa, social media editor at Reuters; and Drake Martinet, social media editor at AllThingsD. Teaching – and Learning From – The Old Grey Lady Brian Stelter, a media reporter and blogger at The New York Times speaks at the Media Summit. The Filter Bubble: How to Fix Content Curation Eli Pariser, author and chairman of the board at MoveOn.org, discusses how human editors and algorithms can work together to get users clicking on content that matters. What Facebook’s New Features Mean For Journalism Adam Ostrow, executive editor and senior vice president of content, Mashable speaks with Vadim Lavrusik, journalist program manager of Facebook, about how the social network’s new features can help journalists. The Evolution of Sports Illustrated Sports Illustrated Group editor, Terry […]
