Ever wonder how the President of the United States uses Twitter? You can find out in the video above, shot during a Twitter Q&A that President Obama held after a campaign rally in Newton, Iowa earlier this year. “I’m the master tweeter,” exclaimed the President after typing the following tweet composed of exactly 140 characters — even though a shorter tweet is easier for others to retweet and is therefore considered preferable. His team celebrated the 140-character tweet as a “twoosh.” .@jwarner180 bio fuels, wind , solarall getting cheaper each year & oil getting more expensive. Why we need all-of-the-above strategy. -bo — The White House (@whitehouse) May 24, 2012 The tweets were sent from the official White House account — which just hit 3 million followers — and not any of the Obama campaign’s accounts. Obama used the Twitter town hall to answer questions on energy and other topics from a MacBook Pro. How should politicians use Twitter to engage with citizens? Who’s your favorite politician on Twitter? Share your ideas in the comments. window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement(‘script’);js.id=id;js.src=src;document.getElementsByTagName(‘script’)[0].parentNode.insertBefore(js,fjs);}; _msla(“//platform.twitter.com/widgets.js”,”twitter_jssdk”); Read more: http://mashable.com/2012/08/06/obama-twitter-video/
In a series of YouTube videos, 20-year-old Anthony Harrison shares his battle with cancer and his wish to meet Katy Perry before he dies. Harrison explains in his videos that after an ineffective bone-marrow transplant, the doctors told him “there’s not much they can do,” and gave him months to live. Harrison created a YouTube bucket list that includes activities such as skydiving, taking a helicopter ride and riding in a hot air balloon. His list also included one very special item: to meet his “celebrity idol,” Katy Perry. Harrison, a musician himself, is a fan of Katy and says that she seems like “a great person overall.” The singer’s fanbase, the “Katy Kats” have latched on to the video and used Twitter and Tumblr to send the message to Katy herself. trend #KatyMeetAnthony he has cancer & his dream is to meet @katyperry & he only has a few months left to live, please! — Brooke Bennett (@brookeloveskaty) July 8, 2012 Katy Perry dedicated tumblr, iheartkatyperry, posted the video (which currently has 12,758 views) and is quickly attracting reblogs. Reddit user OliverBoj also posted the video to Reddit with the comment “If he’s real, he’ll appreciate the support. If he’s fake, we’ll leave that to 4Chan” — in reference to questions over the video’s authenticity. OliverBoj also posted these photos from Harrison’s Facebook in an effort to substantiate Harrison’s story. Katy Cats and supporters of Harrison are currently tweeting #KatyMeetAnthony in an attempt to catch the singer’s attention. Image courtesy of flickr, Eva Rinaldi Celebrity and Live Music Photographer window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement(‘script’);js.id=id;js.src=src;document.getElementsByTagName(‘script’)[0].parentNode.insertBefore(js,fjs);}; _msla(“//platform.twitter.com/widgets.js”,”twitter_jssdk”); Read more: http://mashable.com/2012/07/08/katy-perry-cancer/
Kids are amazing, tough and inspirational right? In another emotive spot for the London 2012 Olympic Games, Procter & Gamble show us what children are capable of. At the end of the newly-launched film called “Kids,” you’ll want to get up, clap and cheer for these young Olympians. The video is gaining speed on YouTube with 416,000+ views in just two days. The “Best Job” film, a part of P&G’s social “Thank You, Mom” campaign, has received more than 5 million views since mid-April and has been shared around the world. Thursday marks the opening of the Olympic Village where 17,000 athletes are expected to reside during the games. The Opening Ceremonies of the Summer Olympics will start on July 27. Have you been moved by the P&G commercials? Tell us in the comments below. Read more: http://mashable.com/2012/07/12/procter-gamble-kids/
We’re excited to announce the revamped Mashable Vine Challenge. Each week we’ll present a theme and ask you to create the best Vine video based on a chosen topic. In honor of Social Media Day, this week’s theme is special connections. Social Media Day is all about celebrating the connections that have come into our lives because of social media. In an instant, you can make a friend across the globe. These connections can bear the fruit of a new friend, career or soulmate. Use your Vine video to explore a standout connection between two people or things. We encourage you to attend a Social Media Day Meetup in your city. Be sure to shoot a Vine video and tweet it with the hashtag #SMDay. In our first two Vine Challenges, we were excited to see you take interesting approaches to the themes. For this week’s challenge, we want you to embrace your creativity and interpret it in your own personal style. Tweet your video by 5 p.m. E.T. on Monday, July 1 with the hashtag #SMDay for a chance to be featured in our Vine Challenge roundup on Mashable. Edit: See the Results of This Challenge Stay tuned for the following Vine Challenge theme to be announced next Wednesday. We look forward to seeing your #SMDay Vine videos! Join the Social Media Day Movement Sign up to attend or organize your own event on the Mashable Meetup Everywhere page. Use the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice. Find your Mashable Meetup community: Other Social Media Day Resources: Social Media Day Meetups Happening Worldwide How to Organize a Mashable Meetup How to Make Social Media Day Official in Your City Past Social Media Day Celebrations Homepage Image by Mashable Read more: http://mashable.com/2013/06/26/vine-challenge-smday/
While many traditional media companies continue to struggle, business is booming for the social media industry. With millions of users updating statuses, posting photos and sharing articles, these networks have become massive content hubs. But how do you harness the best content and use it to engage the larger user base? How can useful news and information be created — or curated — from these communities? These are questions social networks are now working to answer by hiring editorial teams and, in effect, becoming the publishers of the future. Today we’ll discuss how social networks are evolving their content strategies with Jessica Bennett, editorial director at Tumblr, and Daniel Roth, executive editor at LinkedIn, in a live Q&A on Google+. Tune in at 3 p.m. ET by viewing the video above. Have questions or comments for Jessica and Dan? Join us in the Hangout on Mashable‘s Google+ page or tell us in the comments below. Get Your Tickets to Mashable Media Summit The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists. Date: Friday, Nov. 2, 2012 Time: 10:00 a.m. – 5:00 p.m. Location: The TimesCenter, 242 West 41st Street, New York, NY 10036 Tickets: Purchase tickets on Eventbrite. A Look Back at Last Year’s Mashable Media Summit Mashable Media Summit 2011 Media Summit 2011 The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world. Media Summit 2011 We had a packed house in attendance for this year’s Media Summit. The Future of Social Media Pete Cashmore, founder and CEO of Mashable, speaks on the future of social media, its current landscape and what trends to expect for 2012. Media Summit 2011 This year’s Media Summit was located at the Times Center in New York City. Social Media Grows Up: The Evolving Role of Social Media in News Organizations Mashable‘s community manager Meghan Peters chats with Katie Rogers, social media manager at The Washington Post; Anthony De Rosa, social media editor at Reuters; and Drake Martinet, social media editor at AllThingsD. Teaching – and Learning From – The Old Grey Lady Brian Stelter, a media reporter and blogger at The New York Times speaks at the Media Summit. The Filter Bubble: How to Fix Content Curation Eli Pariser, author and chairman of the board at MoveOn.org, discusses how human editors and algorithms can work together to get users clicking on content that matters. What Facebook’s New Features Mean For Journalism Adam Ostrow, executive editor and senior vice president of content, Mashable speaks with Vadim Lavrusik, journalist program manager of Facebook, about how the social network’s new features can help journalists. The Evolution of Sports Illustrated Sports Illustrated Group editor, Terry […]
The sports highlight is extremely predictable by now: an amazing play, sequence or moment is replayed from one or more angles, while a news anchor or announcer recaps what happened. Sometimes the video runs along with its original play-by-play audio, or maybe with the live radio call. But, in the age of social media permeation and mobile video proliferation, this is no longer enough, according to UNITE, a new late-night show that airs on ESPNU. The social media-heavy show has introduced a regular installment called “social highlights,” which leverage just how much video modern fans shoot on their smartphones while at the game. The idea is simple, but pretty powerful. Footage from commercial TV broadcasts and radio audio clips are edited together with video fans get from the stands and share to Twitter or YouTube. The result? Immersive highlights of major sports moments. “We wanted to find a way to find a different side of what a highlight is, something you wouldn’t normally see unless we aggregated the videos and put them with some high quality production,” UNITE producer Yaron Deskalo told Mashable. The example above shows the final outs of Seattle Mariner Felix Hernandez’s perfect game in August. More recent examples include the controversial ending of the Packers-Seahawks NFL game in September and North Carolina State’s last-second touchdown to beat Florida State last weekend. Deskalo produced one similar video while working on an E:60 production for ESPN a couple years ago, which planted the seed for UNITE’s social highlights. Today, however, there are few if any other examples of networks consistently producing installments that combine professionally edited broadcast highlights with fan-sourced video. The social highlights air on UNITE weekly, then go up on YouTube if ESPNU has rights to the broadcast clips used. Some have even made their way on to ESPN and ESPN2. UNITE producers scour YouTube for fan video then incorporate between five and 10 into each highlight after obtaining permission from the amateur shooters. While the resulting clips currently air primarily on a late-night show on a station that few but the most hardcore sports fans regularly watch, it’s not hard to imagine similar highlight packages becoming more mainstream sooner than later. “People are going to to able to film at these games more and more, and if we can find a way to get them to us, we’ll be able to find new ways to tell these stories,” Deskalo says. “We’re not there just yet, but I think in the next couple years we’ll start to see more social video elements in regular highlights.” Would you like to see this trend catch on — or do you prefer the traditional highlight format? Give us your take in the comments. BONUS: Who to Follow on Twitter This NFL Season 32 Must-Follow Twitter Accounts for the NFL Fan @NFL The league’s official account. A no-brainer for any NFL fan. @DeseanJackson10 The Eagles receiver is a hoot to follow because you never know what you’re going to get, […]
Rep. Eric Swalwell (D-Calif.) wanted to make a big impression when he voted against a controversial bill to make it more difficult for women to have abortions. He Vined his “nay” vote, making him most likely the first member of Congress to do so. Swalwell was protesting a bill called the Pain-Capable Unborn Child Protection Act. It would ban abortions after a fetus is 20 weeks old, and is based on the idea that fetuses can feel pain earlier than previously thought.On Twitter, Swalwell posted that the bill was part of a “war on women.” Of the Vine, he said, “When House @GOP try to roll back health protections for women, this is how I vote.” The Pain-Capable Unborn Child Protection Act passed the House 228-196 Tuesday, with only 12 members of Congress breaking party lines: Six Democrats voted in favor of the bill, and six Republicans voted against it. There’s little chance of the bill actually becoming law. Even if it were picked up and passed in the Democrat-controlled Senate, President Obama has already promised to veto. He did not, however, stress his point in a six-second video with stuttering sound. Image courtesy of James Morehead/Wikimedia Commons YouTube experiments with its own Super Bowl halftime show The race to create our virtual realities A guide to Rob Gronkowski’s best Internet moments Black & Sexy TV wants to appeal to more than black audiences This article originally published at The Daily Dot here Read more: http://mashable.com/2013/06/19/eric-swalwell-vines-vote/
Leonardo DiCaprio and Tobey Maguire want to hear what you’ve got to say. The two stars unveiled a campaign on Monday called Vote4Stuff. It urges voters to use social media to talk about what issues are most critical to them in the upcoming election. A public service announcement went online Monday, asking: “What stuff is important to you?” Joseph Gordon-Levitt, Jonah Hill, Zac Efron, Edward Norton and Ellen Degeneres — among others — also appear in the video. Anyone interested can submit their own 30-second video about their biggest concerns going into the election. Then, selected videos — in addition to tweets, photos or posts directed at Vote4Stuff — will be incorporated into the campaign later in the month. The PSA mentions several potential issues to talk about, including jobs, marriage equality, foreign policy, immigration and education. But DiCaprio and the team are encouraging people to be creative. “Hey, knock us out and we’ll put (the video) in,” Norton says in the announcement. What issues matter most to you in this election? Let us know in the comments. Image courtesy of Flickr, Tostie14. Read more: http://mashable.com/2012/10/01/dicaprio-maguire-want-you/
Zach Anner’s Reddit-powered cross-country road trip is complete, and finally premiering on YouTube. The series, Riding Shotgun With Zach Anner, is a travel show that evolved from Anner’s former show on the OWN network. The comic won a contest after charming the online communities of Reddit and 4chan with self-deprecating humor that poked fun at his own affliction — cerebral palsy. Anner took to Reddit after the short-lived cable series was cancelled due to poor ratings. The new series is the first to have an official branded subreddit. With help from Reddit co-founder Alexis Ohanian, Anner and his friends traveled to six cities, suggested by the Reddit community: Montreal, Boston, Baltimore, Blacksburg, Va., Savannah, New Orleans, Denver and Vancouver. After selecting the itinerary, the team sought out local redditors to give their take on each city. Throughout the six-week trip, the guys released teasers of the crazy antics to keep viewers updated on their travels. They did everything from reading romance novels at the filming location of Dirty Dancing to performing on Bourbon Street with the 610 stompers to drinking “dragon’s blood” in Montreal. The new series, which is hosted on YouTube, already has more than two million views and 25,000 subscribers. Anner will host a Reddit AMA on Tuesday at 11 a.m. EST to kick it off. Will you be tuning into Riding Shotgun With Zach Anner? Let us know what you think of the online-powered endeavor in the comments below. Read more: http://mashable.com/2012/10/23/reddit-powered-travel-show/
